An organic bakery has launched a new campaign, Rye Smile, to give customers a chance to win £250 to make someone close to them smile.The Village Bakery Melmerby, which specialise in organic rye breads, are inviting people from all over the UK to give their ideas on what they'd do with the money to help someone raise a grin. The best 10 will be awarded the money to carry out their plan.
And the best idea from the winning 10 will also pick up £2,500 to ensure there's a smile on their face as well. The competition will run on Facebook and on the Village Bakery Melmerby's website.
Phill Callaghan, operations director, says, 'We wanted to help our customers share the happiness our products give them with their friends and family, so we decided to put up a prize fund to help them make someone else's day – tell us what you do and we could make it happen.'
The winners will be picked by the Rye Smile judging panel each month, starting in September. The grand prize will be chosen from the complete set of winners in February 2011.
Village Bakery Melmerby organic rye bread is available in health food shops, major supermarkets and from online grocery retailers.













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